Head of Product Marketing

About usCommon Room is the customer intelligence platform that captures every buying signal, giving companies superpowers with AI enrichment and automation to reach the right person with the right context at the right time. Despite an explosion of buyer signals, companies are left struggling with siloed point solution vendors, bloated tech stacks, and unactionable “intent” data. Common Room brings together all the buying signals you care about in one place so you can track the entire customer journey, match signals to real people and accounts, take action and automate. We’ve raised over $50 million from top-tier investors including Greylock, Index, and Madrona to build the world’s first customer intelligence platform for modern B2B companies. And we’re backed by 25+ operators from the fastest-growing companies in the world such as Figma, Stripe, Airtable, Slack, Notion, Loom, and more.You + Common Room? You’d be joining a team that revels in asking hard questions, collaborating gladly, and making decisions quickly—a team that values simplicity, passion, trust, each other, and our customers above all.So hello! Please, knock on our door. We’d love to meet you.The RoleWe are seeking a Head of Product Marketing to lead our positioning, messaging, and go-to-market strategies. In this role, you will be the connection point between our product, sales, and marketing teams, ensuring our Common Room resonates with our target audience and drives business growth.Key ResponsibilitiesStrategic Positioning & MessagingDefine our product and market positioning through deep customer, product, and market knowledgeRefine our Ideal Customer Profile (ICP) and develop targeted messaging for different champions and buyersContinually evolve our narrative to maintain market leadership in the AI GTM spaceMarket Intelligence & Thought LeadershipStay current with AI and GTM market trends, news, and innovationsEnsure our messaging remains cutting-edge in a rapidly evolving landscapeTranslate complex market dynamics into actionable insights for the organizationSales Enablement & Competitive IntelligenceConduct win/loss analyses and competitive research to inform go-to-market strategyProvide persona knowledge and market insights to our sales teamDevelop sales enablement materials that drive understanding and effective articulation of our value propositionProduct Launch & Campaign StrategyPartner with Product Management to deeply understand the roadmapDrive effective product launches that generate pipeline and accelerate adoptionDevelop strategic campaigns targeting our ICP with differentiated messagingMeasure and optimize campaign performance to maximize ROIAnalyst RelationsDefine and execute our strategy for engaging with industry analysts (Gartner, Forrester)Ensure Common Room is positioned effectively in relevant market researchBuild and maintain relationships with key analysts in our spacePartner MarketingIdentify and pursue co-marketing opportunities with strategic partnersDevelop joint value propositions that extend our market reachQualificationsRequired7+ years of product marketing experience, with at least 3 years in B2B SaaSProven track record of successful product positioning and messagingExperience marketing to mid-market and enterprise audiencesStrong understanding of complex B2B sales cycles and buyer journeysExcellent communication and storytelling abilitiesExperience working with sales teams on enablement and competitive intelligenceDemonstrated ability to translate technical capabilities into customer benefitsPreferredExperience in AI, customer intelligence, or sales/marketing technology spacesExperience with analyst relations (Gartner, Forrester)Background in data-driven marketing with strong analytical capabilitiesExperience marketing to sales, revenue operations, or marketing executive personasOur values:Be Customer-centric – We work backwards from the needs of our customers. The crisp articulation of customer value guides our decisions.Strive for Simplicity – We choose simplicity over complexity whenever possible. We seek to identify and understand the essential quality of what we are building.Make it Happen – We are quick to take the first step, and prioritize decisiveness over fear of making a mistake. We don’t confuse motion for movement and we measure ourselves on impact over actions.We’re In this Together – We measure personal success by the success of our customers and teammates. Relationships matter, and the strongest ones are built on the foundations of trust, enablement, and transparency.Our benefits:Our investment in caring for our employees and their families is a key part of our values and culture at Common Room:Competitive base compensation with meaningful equity ownershipHealth insurance including medical, dental, and vision, HSA and FSAWe pay 100% of your employee premium and 50% of your premium for any dependentsUnlimited Paid Time OffPaid Company HolidaysWork from home policy including a laptop and support for your home office needsMonthly Remote Stipend401(k) self contributionPaid Family LeaveOpportunity to join a diverse, passionate, and fun team at a pivotal time in the company’s lifecycleCommon Room provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. 

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