Marketing Programs and Events Manager

Role: Marketing Programs and Events ManagerJob Type: Full Time, Remote, 50% or more travelCrogl is the only Knowledge Engine for Security Operations. We are seeking a passionate marketing programs and events manager to scale our physical and digital presence to drive the sales pipeline.As the Programs and Events Manager, you will develop and execute high-impact marketing programs and industry events to drive sales pipeline. You’ll work cross-functionally with product, sales, and executive teams to ensure our events are serving the ideal buyer and user personas. You will plan events, execute events, attend events, report on the effectiveness of the events and drive change to improve outcomes. What You’ll DoDevelop and manage Crogl’s event strategy and calendar for trade shows, conferences, webinars, and executive roundtablesOwn the end-to-end execution of events, from concept and planning to on-site management and post-event analysisBuild and maintain relationships with industry influencers, technology partners, and event organizers in the cybersecurity ecosystemAnalyze program performance against KPIs and maximize marketing impact based on data-driven insightsManage program and event budgets to maximize ROI for a growth-stage cybersecurity startupGive brief demos and product overviews at the Crogl booth at eventsCapture leads and update CRM with event attendee dataWhat You’ll Bring7+ years of B2B marketing experience, with at least 4 years focused on programs and events management in technology or cybersecurityDemonstrated  record of building successful marketing programsExperience with marketing automation platforms, CRMs and virtual event systemsExperience with managing budgetsExperience in creating, tracking and reporting on marketing ROIWhat Makes You Stand OutExperience at a high-growth cybersecurity startupPublicly accessible announcements or summaries of events you have createdTrack record of being scrappy and creating compelling events for cybersecurity audiencesExperience marketing to CISOs, security architects, Security and IT leadersAbility to translate complex technical cybersecurity concepts into compelling marketing narratives for different audience segmentsRelationships with key cybersecurity media outlets, influencers, and event organizersEducation: Bachelor’s degree in Marketing, Communications, or related fieldCrogl is an equal opportunity employer, providing employment opportunities without regard to race, color, religion, gender, national origin, sexual orientation, age, disability, or veteran status. 

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