Coordinator, Social Media

Role Description

The Social Media Community Coordinator is focused on the growth, engagement and management of Best Friends’ online Spanish community.

• Day-to-day community building and cultivation across social channels
• Content development and posting (including responding to comments)
• Collaboration to meet organizational business goals and provide meaningful engagement for animal lovers
• Works with the social media team to ensure alignment of national messaging and promotions
• Attends events (chosen by supervisor) to increase engagement on social channels
• Treats people with kindness and compassion, builds trust by demonstrating authenticity and following through on commitments
• Maintains Spanish social media editorial calendar to define optimal communications strategy on social channels
• Works collaboratively with digital, creative, marketing and corporate partners teams for optimal multichannel campaign performance
• Navigates responses and interactions with difficult/challenging supporters
• Stays abreast of current trends with social media
• Utilizes social media insights and engagement platform to track content performance and campaign metrics
• Communicates using the Best Friends voice and all established guidelines around social media policies and brand guidelines
• Works with Creative as needed on YouTube content and translations relating to those projects
• May require other duties as assigned to grow the social channels’ audience, increase engagement and build more community

Qualifications

• Bilingual speaker and writer, fluent in English and Spanish
• Excellent collaboration and communication skills
• Professional experience in social media marketing and fundraising for a sizeable non-profit or for profit organization
• Knowledge of Facebook, X/Twitter, TikTok, LinkedIn, Pinterest, Instagram, and Twitch and social media best practices
• Gifted content creator with strong experience in creating all kinds of content for social media, including written, video, photography, graphics, and live content
• Strong understanding of social media KPIs and how to use data for decision making
• Meticulous attention to detail
• Ability to solve problems creatively and collaboratively
• Self-starter with ability to operate at a hands-on detailed level
• Strong written and verbal communication skills
• Ability to anticipate needs, innovate, multi-task and excel in a fast paced, rapidly changing environment
• Ability to quickly adapt to new channels, technologies and trends
• Ability to speak on, and professionally advocate for, Best Friends’ position on issues
• Excellent interpersonal skills, including the ability to work collaboratively and build positive relationships
• Customer-centric, non-judgmental approach to engaging with the public, adopters, partners, visitors, volunteers, and colleagues
• Resourceful, get-it-done attitude; initiative to assist in any area or process
• Proficiency with Microsoft Office products; familiarity with shelter software (Best Friends uses Shelterluv), or desire to learn

Requirements

• Work at a computer or driving a car for extended periods of time with repetitive typing, sitting, arm, and hand motion
• Valid driver’s license, ability to qualify to be added to Best Friends insurance
• Ability to travel, including overnight stays, when needed
• Daily hours and days of the week may vary according to the needs of the department schedule; position includes weekends, nights and holiday work
• Possible exposure to dogs, cats and other animals of all sizes, temperaments, and medical status when traveling to onsite locations

Benefits

• This position’s hiring range is anticipated to be $59,000 to $65,000 annually, depending on experience, plus great benefits!
• Interviews will start on August 13th and occur weekly until the position is filled