Email Lifecycle Manager
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About the role
We’re seeking an experienced Email Lifecycle Manager to lead global lifecycle strategy — from onboarding to retention and win-back. You’ll create segmented, high-converting email and CRM flows using data-driven triggers, robust automations, and scalable messaging.
With 7+ years of experience in email/CRM, you’ll manage complex lifecycle journeys across HubSpot, MailChimp, and Zapier, and work cross-functionally to ensure every customer touchpoint is intentional, timely, and effective.
International applicants welcome
What you’ll do
- Draft copy or collaborate with content team to align on voice, timing, and segmentation
- Localize lifecycle content for multilingual audiences with team support
- Coordinate with product and support to ensure accurate, helpful messaging across all lifecycle stages
- Segmentation, Reporting & Technical Setup
- Manage audience segmentation based on behavioral, demographic, and CRM data
- Define and report on KPIs: Demos, Open Rate, CTR, Referrals, Reviews
- Maintain data health across tools like HubSpot, MailChimp, GA4, Looker Studio, Zapier, Tag Manager
- Build triggered flows that correspond to funnel stage, churn risk, and activity level
- Partner with acquisition and community teams to align lifecycle with: Campaigns, Events, Trials and new feature releases
- Drive customer advocacy and retention strategies through smart automation and messaging
- Run A/B tests on subject lines, CTAs, timing, segmentation logic
Qualifications
Required
- 7+ years managing email or CRM programs for B2B organizations
- Deep knowledge of lifecycle architecture, messaging strategy, and CRM segmentation
- Expert in tools like HubSpot, MailChimp, Zapier
- Strong grasp of GA4, data visualization, and automation logic
- Strategic thinker with the ability to execute, test, and report
Preferred
- Experience with account-based marketing or product-led growth models
- Bilingualism (e.g., English + Dutch/French/German/Spanish)
How You’ll Help Us Grow
- Increase Demo Volume
- Improve Retention & Reduce Churn
- Drive Product Adoption & Repeat Engagement
- Increase Referral and Review Rates
Why Join Us?
- Work on global acquisition campaigns with real impact
- Collaborate with a multilingual, cross-functional team
- Shape the future of marketing in a fast-moving, high-growth environment
- Enjoy a remote-first culture with flexibility and ownership
We are an equal opportunity employer and are committed to building a diverse and inclusive team. Accommodations are available for candidates participating in all aspects of the selection process.
About the roleWe’re seeking an experienced Email Lifecycle Manager to lead global lifecycle strategy — from onboarding to retention and win-back. You’ll create segmented, high-converting email and CRM flows using data-driven triggers, robust automations, and scalable messaging.With 7+ years of experience in email/CRM, you’ll manage complex lifecycle journeys across HubSpot, MailChimp, and Zapier, and work cross-functionally to ensure every customer touchpoint is intentional, timely, and effective.International applicants welcomeWhat you’ll doDraft copy or collaborate with content team to align on voice, timing, and segmentationLocalize lifecycle content for multilingual audiences with team supportCoordinate with product and support to ensure accurate, helpful messaging across all lifecycle stagesSegmentation, Reporting & Technical SetupManage audience segmentation based on behavioral, demographic, and CRM dataDefine and report on KPIs: Demos, Open Rate, CTR, Referrals, ReviewsMaintain data health across tools like HubSpot, MailChimp, GA4, Looker Studio, Zapier, Tag ManagerBuild triggered flows that correspond to funnel stage, churn risk, and activity levelPartner with acquisition and community teams to align lifecycle with: Campaigns, Events, Trials and new feature releasesDrive customer advocacy and retention strategies through smart automation and messagingRun A/B tests on subject lines, CTAs, timing, segmentation logicQualificationsRequired7+ years managing email or CRM programs for B2B organizationsDeep knowledge of lifecycle architecture, messaging strategy, and CRM segmentationExpert in tools like HubSpot, MailChimp, ZapierStrong grasp of GA4, data visualization, and automation logicStrategic thinker with the ability to execute, test, and reportPreferredExperience with account-based marketing or product-led growth modelsBilingualism (e.g., English + Dutch/French/German/Spanish)How You’ll Help Us GrowIncrease Demo VolumeImprove Retention & Reduce ChurnDrive Product Adoption & Repeat EngagementIncrease Referral and Review RatesWhy Join Us?Work on global acquisition campaigns with real impactCollaborate with a multilingual, cross-functional teamShape the future of marketing in a fast-moving, high-growth environmentEnjoy a remote-first culture with flexibility and ownershipWe are an equal opportunity employer and are committed to building a diverse and inclusive team. Accommodations are available for candidates participating in all aspects of the selection process.
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