Marketing Specialist

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Role Description

The Marketing Specialist is responsible for managing and coordinating the marketing activities in Iberia, contributing to building awareness and generating leads through all the channels. Together with the Channel Marketing Specialist, this person will implement the local marketing plan and work closely with our sales and marketing colleagues to help bring the Axis brand to life in our region. This person will develop and strengthen our relationships with our partners by driving marketing activities and providing education through the available Axis programs and tools. Also, create awareness and business opportunities with end-customers and partners through marketing activities.

Implement the local marketing plan

Coordinate a variety of campaigns across events, digital, telemarketing, etc.

Manage lead generation and nurturing using Salesforce and Pardot

Monitor campaign performance and contribute to monthly reporting

Ensure data quality and support lead conversion in collaboration with sales

Help maintain budget tracking and financial accuracy

Contribute to the execution of the local PR plan in collaboration with our PR agency and EMEA communication team

Coordinate local press releases and maintain the press center

Develop case studies and manage local success stories

Support e-newsletters and ensure website content is current and engaging

Support the implementation of Axis partner programs and local initiatives

Organize and promote the Axis Academy program in Iberia

Update and maintain partner-focused content

Collaborate with partners and thought leaders to run joint campaigns and activities

Qualifications

2+ years of experience in a similar marketing role

A strong interest in B2B marketing and the tech sector

Highly organized and able to manage multiple priorities

Flexible and open-minded, comfortable with change and new ideas

A great communicator with strong interpersonal skills

Analytical and data-driven with attention to detail

Fluency in Spanish and English (Portuguese is a strong plus)

Experience with tools like Microsoft Office, and preferably Salesforce and Pardot

Knowledge of the IT/security market is a plus

Requirements

This role requires occasional travels within the Iberia and SEUR region

Benefits

Working within an international organization surrounded by enthusiastic people

Open-minded and innovative culture

Opportunities to grow personally and professionally 

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